The right to participate in the cultural life of the community and to enjoy the arts is the fundamental human right, as described in the Article 27 of the Universal Declaration of Human Rights. Although the role of culture in society and the relationship between art and ideology has undergone major changes over the centuries, culture still is a factor in defining borders, legitimising the exclusion of marginalised groups and reproducing inequalities.
How can cultural institutions and agents encourage the creation of pluralistic spaces by providing greater forms of both public interaction and community engagement, a practice that has been affirmed as an integral part of cultural policy and artistic practice? What strategies need to be put in place in order to encourage higher cultural participation and decrease barriers to the access to culture and the arts?
Audience Development (AD) remains as one of the fundamental aspects of European cultural policies, intended as a way to widen, diversify and strengthen the relationship with existing and potential audiences through different strategies. Following up on Culture Action Europe’s previous research on the topic, we are delighted to present the “Audience Development within Fabulamundi” report, reflecting on and proposing modern strategies for the AD. This publication has been developed as part of the “Fabulamundi – Playwriting Europe without Borders?” project supported by the Creative Europe program of the European Commission, where Culture Action Europe is a partner.
Prior to this, Culture Action Europe had published a “Study on Audience Development”, in which we developed a practical guide to understanding Audience Development and putting it into practice.