Transforming Audience Travel through Art: Report and Recommendations

A newly released report from the Transforming Audience Travel Through Art (TATTA) project, a collaboration between Perth Theatre and Concert Hall and Creative Carbon Scotland, offers vital insights into sustainable audience travel.

The report, providing a detailed overview of the Scottish TATTA project, identifies obstacles that prevented participants from choosing more eco-friendly travel options, suggests actions for cultural venues and local policymakers, and underscores the benefits of involving a creative practitioner. It aims to assist arts and cultural venues in promoting sustainable travel to their events and to aid decision-makers in transportation roles, such as those in local councils and regional transport partnerships.

Helen McCrorie, the project artist, conducted a series of creative initiatives at Perth Theatre and Concert Hall and in surrounding communities. These activities included designing a ‘dream bus ticket,’ mapping, printmaking, and filming a choir performance on a bus.

This initiative is crucial as transport is now Scotland’s leading source of emissions and a major contributor to the arts and culture sector’s carbon footprint. Creative Carbon Scotland launched this pilot project to gain a deeper understanding of how to tackle this issue, provide a valuable case study, and enhance the advice given to others.