Cultural deal for Europe: financing strategies and advocacy priorities in times of crisis
This professional knowledge transfer cultural debate, part of the “Beyond creation” project produced by Formare Culturala platform, explores the Cultural Deal for Europe initiative and EU cultural financing strategies.
The experts: Rocio Nogales Muriel (Executive Director, EMES International Research Network), Cristina Loglio (Vicepresidente, Europa Nostra), and host Oana Nasui (cultural researcher).
The Cultural Deal for Europe represents a groundbreaking collaboration between three major stakeholders: Culture Action Europe, Europa Nostra, and the European Cultural Foundation.
Cristina Loglio explains how this partnership marked a departure from traditional sectoral divisions that historically separated different cultural domains. Previously, the cultural sector was fragmented into competing silos—theater versus cinema, heritage versus contemporary arts, public versus private funding—creating an individualistic approach that weakened collective advocacy power. This fragmentation prevented the sector from achieving the “critical mass” that the European Parliament had been pushing for.
Oana contextualizes this initiative within the broader framework of advocacy strategy, noting how collective efforts must balance specific organizational directions with shared emergencies.
The three organizations’ decision to unite their strengths and visions represented exactly what the EU was seeking: a coordinated approach that could effectively advocate for cultural priorities at the European level.
Watch the full debate: