Expert meeting on NCD prevention: learning from the arts

December 12, 2022, 1:59 pm
December 15 - December 16, 2022
Opera House, Budapest | Hungary
Opera House, Budapest | Hungary

Noncommunicable diseases (NCDs) are the leading cause of death and disability in the WHO European Region and pose major challenges for the development of societies.

The rise of the prevalence of NCDs has been driven primarily by four major risk factors: tobacco use, physical inactivity, alcohol use and unhealthy diets. Implementing effective and preventative interventions tackling these shared behavioural risk factors are among the most effective interventions to keep people healthy and productive, and to reduce the individual, societal and economic impact and burden caused by NCDs.

Many factors that affect our health and well-being are social, cultural, political, psychological or economic. Over the past two decades, there has been a major increase in research on the effect of the arts on health and well-being. Evidence indicates that art interventions can play a significant role in the prevention of ill health, promotion of health, and management and treatment of NCDs across the lifespan. Also, the arts can be an effective vehicle to deliver health messages, particularly for those who are the most difficult to reach. Thus, the need to integrate arts into the practices of the health care sector and create opportunities to extend art interventions across all member states of the WHO
European Region are paramount.

Therefore, the WHO Regional Office for Europe is convening an expert meeting to understand the state of play and the potential role of arts in NCD prevention and treatment in the Region and globally. The meeting will enable a multi-disciplinary platform for sharing existing country experience and best practice case studies which have the potential to influence NCDs. We will explore this topic further through the lens of behavioural and cultural insights (BCI) – a flagship initiative of the WHO European Programme of Work (EPW).

The meeting will bring together a broad range of stakeholders from the arts, cultural institutions, health-care practitioners, academics, policymakers, as well as behavioural insights and digital health experts. The purpose of this expert meeting is to be inspired by multi-disciplinary evidence-based approaches which can help us to support countries in attaining SDG 3.4 to reduce premature mortality from NCDs by one third by 2030.

The CultureForHealth project will be presented by Rarita Zbranca, Romania and Kornelia Kiss, Belgium.

Here is the detailed program of the event


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