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Beyond the Obvious (BtO) creates a space to rethink culture, to explore its borders and edges and aims  to move beyond those conventional assumptions, beliefs and practices that impede the contribution of culture to social and economic regeneration at a local, national  and European level.

BtO enables and facilitates collaboration between actors from different sectors of our societies seeking answers to common challenges by putting culture at the heart of public debate and decision-making. Each year, BtO connects the European cultural community with the one of the hosting city in a mutual exchange beneficial to the empowerment of both communities.

BtO provokes the common thinking by challenging the classical elements of a conference  to spark inspiration and new dialogues by proposing different formats for speeches and conversations, by tailoring unusual rhythms between institutional moments and uncommon dialogues.

Beyond the Obvious is Culture Action Europe’s annual flagship event.