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How to approach anti-racist audience and community research

Do you or your cultural organisation do research, and is it your intention to create an open, inclusive and equal environment for your institution, your audiences and the communities you work with?

Damaging attitudes and misconceptions about minoritised ethnic individuals and communities can have a negative impact on how we represent and produce culture, as well as on the decision-making and policy of cultural institutions. This often leads to institutional approaches that may not always be successful and could contribute to inequalities and cause harm.

For example, the idea that audiences from minoritised ethnic backgrounds are “hard to engage” or “hard to reach” could lead to decisions about programming, ticket structure and resources for marketing and distribution that segment cultural products and audiences within a cultural hierarchy. In turn, this approach reproduces inequality of access and representation.

Find the whole research ( by Centre for Cultural Value) attached.