Irena Sertic is a pedagogue and curated many interactive multimedia museum exhibitions. She pioneered a new museological and pedagogical concept through the first children’s museum in Croatia – an initiative she established in 2013. Her main professional focus is audience development in museums, especially targeting children and youth. Further, Sertic serves as a president of Interacta, Association for Production and Interaction in Culture and Education. She is currently working on the proposal for creative and cultural education strategy in Croatia focused on new methods of arts participation, cultural inclusion and social cohesion in formal and non-formal education.